Privacy Policy

Last updated: October 19th, 2025

1. Introduction

Welcome to Second Foundation AI ("we," "us," "our"). This Privacy Policy describes how we collect, use, disclose, and safeguard the personal information you provide through our website secondfoundationai.com, including any purchases of digital products. By using the Site, you agree to the practices described here.

2. Who we are

Second Foundation AI is an AI consulting and digital products company based in the United States. We provide AI strategy, consulting, and downloadable digital resources to clients and customers worldwide. If you have any questions about this policy or your personal data, you can contact us at secondfoundationai@gmail.com

3. Information We Collect

We may collect the following kinds of personal information:

• Contact details (name, email address) when you sign up, contact us, or make a purchase.
• Payment and transactional data when purchasing digital products.
• Billing and shipping country (for tax or compliance purposes).
• Usage data from the Site (such as IP address, browser type, operating system, referring URLs, pages visited, and session duration).
• Other information you voluntarily provide (for example, form submissions or feedback).

We do not store or process your full payment information directly; payments are handled securely by third-party processors such as Stripe or equivalent services.

4. How We Collect the Data

• Directly from you when you fill out forms, subscribe, contact us.
• Automatically when you browse the Site (via cookies, web beacons, log files).
• From third-party services/tools we use (for analytics, advertising, etc.).

5. How We Use Your Information

We may use your information to:

• Process and fulfill digital product purchases.
• Send purchase confirmations, receipts, and download access links.
• Provide customer support for digital or consulting services.
• Maintain, improve, and personalize the Site and services.
• Send updates or marketing communications (only if you've opted in).
• Monitor usage and performance analytics.
• Detect, prevent, or address fraud and security issues.

6. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to collect information about your interactions with the Site, including but not limited to:

• Recognizing your device/browser for returning visits
• Understanding how you use the Site, which pages you visit, how long you stay
• Managing your preferences

You may disable cookies via your browser settings, but please note this may affect parts of the Site's functionality.

7. Sharing Your Information

We will not sell or rent your personal information to third parties for their marketing purposes without your explicit consent. We may share information with:

• Service providers and contractors who perform services on our behalf (analytics, hosting, email services)
• Legal/regulatory authorities when required by law or to protect rights, safety or property
• Affiliates or business partners – only with your consent or as required for the service

8. International Transfers

If you are accessing the Site from outside of the United States of America, your information may be transferred to, stored and processed in other countries where our servers or service providers are located. We'll take appropriate steps to safeguard your information in accordance with applicable law.

9. Digital Product Transactions

When you purchase digital products from our Site:

• Transactions are processed securely through third-party providers such as Stripe.
• We collect limited transactional information for verification and support purposes.
• No physical goods are shipped; all products are digital downloads or online resources.
• All purchases are final unless otherwise stated, except where required by law.

10. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes set out in this policy (or as required by law). When no longer needed, we'll delete or anonymize your data.

11. Your Rights

Depending on your jurisdiction, you may have rights including (but not limited to):

• Accessing the personal information we hold about you
• Requesting correction or deletion of your personal data
• Objecting to or restricting certain processing of your data
• Withdrawing your consent at any time (where the processing is based on consent)

To exercise any of these rights, contact us at the email above. We may ask you to verify your identity before taking action.

12. Children's Privacy

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under that age. If you believe we have collected such data, please contact us and we will delete it.

13. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

14. Changes to This Privacy Policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date above. If the changes are material, we may provide a more prominent notice (such as through the Site or via email). Your continued use of the Site after the changes constitutes your acceptance of the revised policy.

15. Contact Us

If you have questions or comments about this Privacy Policy, you may contact us at secondfoundationai@gmail.com